The story of this market
The typical home in ZIP 91910 sells for about $900,000, or $550 per square foot.
Prices are down 2.4% from a year ago, which gives buyers more room to negotiate. Homes take about 16 days to sell, which is fast. HUD's fair market rent for a two-bedroom is $2,022 a month.
ZIP 91910 — Chula Vista
The 91910 housing market shows resilience with a median price of $900,000 and a tightening supply of inventory. While year-over-year prices have seen a slight correction, the rapid turnover of listings suggests sustained buyer demand in this established Chula Vista neighborhood.
This ZIP is well-suited for families and commuters seeking a balance between urban accessibility and established residential neighborhoods in the South Bay.
Median prices moved down 2.4% year over year.
Homes spend a median of 16 days on market with 2.1 months of supply — a fast-moving market.
15% of listings have cut prices · homes sell at 100.8% of asking — demand is running ahead of supply.
no recorded foreclosure-ledger notices (0.0 per 10,000 residents) · unemployment 7.5% · poverty 10.9% — a stable, low-distress profile.
Researched annual trajectory for this ZIP, from published historical series
Solid: researched ten-year history · dotted: 1 / 3 / 5-year projection extended from the historical 8.3%/yr trend — a deterministic estimate, not a published forecast or guarantee.
Median annual property tax paid on this ZIP's residential parcels
Solid: researched ten-year history · dotted: 1 / 3 / 5-year projection extended from the historical 5.7%/yr trend — a deterministic estimate, not a published forecast or guarantee.
versus the prior ACS vintage
in-migration and out-migration balanced
ZCTA 91910, San Diego County, CA
Crime trends in Chula Vista are generally consistent with regional averages for the San Diego metro area, with property crime being the primary concern in urbanized ZIPs like 91910.
Schools in the 91910 area are served primarily by the Chula Vista Elementary and Sweetwater Union High School Districts, which maintain a mix of ratings reflecting the diverse urban character of the community.
The area faces moderate wildfire risk typical of Southern California and is subject to standard regional flood and seismic hazard disclosures.
Economic momentum is driven by proximity to the San Diego employment core and ongoing redevelopment efforts in the Chula Vista bayfront and downtown areas.
Composed from the ARED governance burden registry — tier-native tax structure (state + county + city + special districts), never averaged. State (California) — Mello-Roos Community Facilities Act Special Parcel Tax Assessment: Levies an annual direct, non-ad valorem special tax directly on the parcel's secured property tax bill to fund designated community infrastructure (e.g., roads, sewer facilities, school facilities, emergency services) and repay municipal debt bonds. State (California) — California Homeowners' Property Tax Exemption: Reduces the taxable assessed value of the qualifying owner-occupied principal residence by $7,000 against the county assessment roll, generating a direct tax savings of approximately $70 annually (computed as $7,000 × 1% base rate). State (California) — California Proposition 13 Ad Valorem Real Property Tax: Establishes a base ad valorem tax rate capped at 1.0% of assessed value plus voter-approved local indebtedness and direct assessments (typically resulting in an effective tax rate of 1.1% to 1.25%).
Residents benefit from direct access to I-805 and I-5, providing a standard commute to downtown San Diego and major employment hubs in the South Bay.
The area features proximity to local parks, the Chula Vista Marina, and various shopping districts along the E Street and Broadway corridors.
The rental market is characterized by high demand and low vacancy rates, with a significant portion of the housing stock in 91910 being renter-occupied.
The local economy is anchored by education, healthcare, and government services, with significant employment spillover from the broader San Diego metro area.
The area is served by the San Diego Trolley Blue Line and major highway corridors, facilitating transit-oriented development.
Ongoing urban infill and transit-oriented development projects are concentrated near the downtown Chula Vista transit hub.
The San Diego County Assessor maintains property valuations based on annual assessment rolls and Proposition 13 limitations.
Parcels are subject to various special assessments including school district bonds and municipal utility districts.
Property insurance premiums are rising due to regional wildfire risk and broader California market volatility.
Data retrieved from Census Reporter and US Census Bureau ZCTA profiles.
Public schools whose reported address is in this area (NCES). Not attendance boundaries — schools that serve residents may sit outside it. Check the district's address locator for assignment.
- SeaWorld San Diego4.412.9 mi
- Belmont Park4.614.3 mi
- Sesame Place San Diego44.6 mi
- Parque Morelos4.512.2 mi
- San Diego Natural History Museum4.68.2 mi
- Petco Park4.77.3 mi
- San Diego Convention Center4.67.4 mi
- Sycuan Casino Resort4.216.8 mi
- Snapdragon Stadium4.310.7 mi
- Jamul Casino Resort412.1 mi
- San Diego Zoo4.78.5 mi
- SeaWorld San Diego4.412.9 mi
- Balboa Park4.88.2 mi
- CBX Tijuana4.78 mi
- Seaport Village4.68 mi
- Balboa Park4.88.2 mi
- USS Midway Museum4.88.4 mi
- Japanese Friendship Garden & Museum4.68.1 mi
- Tijuana Cultural Center4.87.8 mi
- San Diego Air & Space Museum4.68.1 mi
- Balboa Park4.88.2 mi
- Cabrillo National Monument4.810.7 mi
- Sunset Cliffs Natural Park4.812.5 mi
- Waterfront Park4.78.7 mi
- Amistad Park4.510.1 mi
- The Dana on Mission Bay4.313.6 mi
- Marina Village Conference Center4.413.1 mi
- San Diego Yacht Club4.711.2 mi
- Fiddler's Cove Marina & RV Park (Navy MWR)4.65.2 mi
- Dana Landing4.413.4 mi
- Balboa Park Golf Course4.37.4 mi
- Admiral Baker Golf Course4.411.5 mi
- Coronado Golf Course4.66.9 mi
- Riverwalk Golf Club3.810.9 mi
- The Loma Club4.511.2 mi
- Fashion Valley4.510.8 mi
- Las Americas Premium Outlets4.66.7 mi
- Península4.610.3 mi
- Macroplaza Insurgentes4.512.5 mi
- Plaza Río4.68 mi
- San Diego International Airport4.29.9 mi
- Tijuana International Airport4.48.6 mi
- Cross Border Xpress4.68 mi
- Naval Air Station North Island4.48.3 mi
Theme parks, venues, golf, airports, museums, water and shopping across the area from Google Maps, ranked by popularity within the radius shown.
Provides recreational boating and waterfront dining access.
Central community park with sports facilities and green space.
Key-figure check: no independent anchor retained yet — first-researched cycles establish the anchor baseline this pass.
Governs Mission Gardens
Governed by community CC&Rs and rules regulating parking assignments, exterior alterations, holiday decor, and common utility use.
Governs The Woods at Eastlake
Strict architectural review standards, landscaping maintenance requirements, and limitations on street parking.
Governs Montecito at Lomas Verdes
Residential use limitations, architectural control committee review requirements, and vehicle parking guidelines.
Governs Windingwalk · Saguaro at Windingwalk · Agave
Subject to master architectural review, common area parking rules, and single-family residential use restrictions typical of master-planned communities in Otay Ranch.
Governs Tapestry · Mosaic
90-day research cycle · governing documents remain with their official custodians — the association, its management portal or the county clerk's recording.